When Call of Duty: Black Ops hit the market last year, sales numbers hit amazingly high numbers, totalling over $1 billion in sales worldwide. However, there wasn't much competition against it in the world of first-person shooters because Battlefield: Bad Company 2 was released 8 months prior to Black Ops. Now that Battlefield 3 is right up against Modern Warfare 3 by being only two weeks apart in release, you would think that it would slow Call of Duty's momentum down even just the slightest bit. However, CEO of Activision Bobby Kotick likes to think otherwise.
In a recent interview with Reuters
, Bobby Kotick spoke about the pre-order sales of Modern Warfare 3, and how they were "meaningfully different from last year." Kotick wouldn't mention the exact number or even ballpark figure of what the pre-order sales are, but it surely seemed like the game is seeing even bigger numbers than before.
"It's sort of surprising because you always go into the launch of a new Call of Duty game with an expectation that... it's a hard number to beat, but if you look at the player enthusiasm of 'Modern Warfare 3,' I don't know if we've ever seen anything like it in our 21-year history," said Kotick.
If it is the case that pre-order numbers are higher than before, then certainly Modern Warfare 3 could still hit huge numbers despite the growing interest in Battlefield 3 this year. But these are only pre-order sales, which are mainly sold off of hype alone, and probably bought by the people most loyal to the franchise. It's the sales numbers that come in after the game actually hits store shelves that will really tell the story of Call of Duty, whether people still prefer its style of multiplayer over the more tactical Battlefield multiplayer.
Even so, Call of Duty is too big of a game for it not to hit some exceedingly high sales numbers, even with its biggest rival trying to cut in on its sales by lining itself up two weeks before Modern Warfare 3 releases. As a matter of fact, both franchises will enjoy some really nice sales numbers because this rivalry has been heating up ever since E3, commanding a lot of gamers' attention to those games as opposed to some of the other big games set to come out this year such as Batman Arkham City and Uncharted 3.
Those who are among the people that have already pre-ordered Modern Warfare 3, or are planning to get the game when it releases, will play their part in this heated FPS rivalry when it comes out November 8 this year.
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