GUNNAR Optiks, the leading manufacturer of digital performance eyewear, has partnered with Walt Disney Pictures to support the release of their new film TRON: Legacy, while offering moviegoers the opportunity to experience studio-quality 3D viewing. The premium 3D glasses will be showcased at the WIRED Store in NYC, where movie aficionados and fans of TRON: Legacy can personally sample the glasses. The much-anticipated 3D movie opens December 17. The glasses will also bring Disney Interactive Studio's 3D PlayStation 3 TRON: Evolution videogame to life. The creators of the new film talk about the sequel in this exclusive video interview.
Originally launched in January 2010 as the first ever optically correct 3D eyewear, GUNNAR i-AMP3D lens technology has been universally praised by the professional 3D community.
"We’re very excited to be working with Walt Disney Studios to promote one of the most anticipated hit films of the year with the most advanced 3D eyewear in the market today," said Rob Aarnes, president of GUNNAR. "While other brands are coming to market and focusing on mass market solutions, we are committed to radically differentiating the 3D experience with an uncompromised lens technology platform. Not only are we high definition, we are the definition of performance optics for the digital generation."
The premium line of circular polarized 3D eyewear is compatible with most theaters including those equipped with the popular RealD 3D technology.
GUNNAR is unique as an eyewear innovator due to its distribution within both the consumer electronics and premium optical retail environments. The 3D eyewear is currently available at Fry's Electronics and online at Buy.com, Amazon.com, NewEgg.com, and gunnars.com, as well as national eyewear chains and select independent eye care providers.
In support of the film's release, GUNNAR will be offering a TRON: Legacy movie ticket with the purchase of its first-to-market 3D eyewear collection. Various advertisements featuring Walt Disney Pictures' TRON: Legacy and GUNNAR 3D eyewear will be promoted in leading publications. Currently offered are three of the company's premium styles, Phenom and Anime priced at $99, and the Midnight priced at $149.
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