Sports

04.02.11
Just in time for the first pitch on opening day of Major League Baseball, Electronic Arts has returned to the baseball diamond for the first time in years. EA Sports has launched World Series Superstars, a free-to-play baseball game for Facebook, that is licensed by MLB Advanced Media and the MLB Players Association.  EA hasn’t released an MLB game since 2005 with MVP Baseball 06, although it did release two NCAA Baseball games after 2K Sports shut out the sports giant with an exclusive third-party license that will expire in 2012. Minnesota Twins slugger Joe Mauer talks about video games in this exclusive video interview.
03.29.11
With The Rock returning to WWE for Wrestlemania 27, the latest offering from THQ is set to unite generations of WWE enthusiasts and casual followers through its arcade-style gameplay. One of the big games of 2011, WWE All Stars is now available for Xbox 360, PlayStation 3, PlayStation 3, PSP and Wii. Offering a unique, bold and energetic gameplay experience packed with an incredible roster of legendary talent and current-day WWE Superstars. Ricky “The Steamboat” Dragon talks about the new game in this exclusive video interview.
03.28.11
With the NFL lockout leaving a dark cloud hanging over the 2011-12 season, EA Sports is offering gridiron fans a way to literally jump on the field. Madden NFL Football for Nintendo 3DS allows gamers to go deep into the field with autostereoscopic (glasses free) 3D sports action. Available with the launch of Nintendo’s new portable,  Madden NFL Football delivers captivating gameplay in 3D, providing a robust and authentic NFL experience consistent with the renowned football video game franchise. The head of EA’s North Carolina Studio, where the game was developed, talks about adding another dimension to the bestselling franchise in this exclusive video interview.
03.28.11
With March Madness on-going in the NCAA basketball tournament, EA SPORTS and ESPN announced the Sweet 16 NFL players that have advanced through to the next round of the Madden NFL 12 Cover Vote campaign. Players that are still in contention to appear on the cover of Madden NFL 12 include Aaron Rodgers (QB, Packers), Danny Woodhead (RB, Patriots), Drew Brees (QB, Saints) and Patrick Willis (LB, 49ers), along with 12 others. Over 6.8 million votes were cast on ESPN.com’s “SportsNation” during the first week of the Madden NFL 12 Cover Vote campaign (March 21 – 28). Willis talks Madden and EA Sports Active NFL Training Camp in this exclusive video interview.
03.28.11
With the traditional console and PC video game industry still dealing with a harsh economy, some game publishers are helping the environment while shaving costs off their bottom line at the same time. Electronic Arts has begun a worldwide environmental initiative that will reduce its printed materials in packaged products by 40%. The first two games under this new plan, Mass Effect 2 for PlayStation 3 and Fight Night Champion on Xbox 360 and PS3, have already shipped without any printed game manuals. EA is offering gamers digital versions of these instruction manuals.
03.22.11
Despite the lockout that threatens to cancel the upcoming football season, EA Sports is operating with a “business as usual” mentality when it comes to its perennial game powerhouse. After working together to promote the Madden Bowl during Super Bowl XLV last year, Electronic Arts has once again teamed up with ESPN for the football game franchise. Through April 27, gamers can vote on who will be on the cover of Madden NFL 12 in a March Madness style bracket of 32 players. One pro from each NFL team is available to vote for at www.ESPN.com/MaddenVote. The winner will be unveiled on ESPN’s “Sports Nation” on April 27, right before the NFL Draft. Tim Tebow, who's up for cover athlete, talks about his love of video games in this exclusive video interview.
03.20.11
With Spring Training in full swing and the start of the 2011 Major League Baseball season upon us, Sony has returned to its Minnesota Twins All-Star Joe Mauer to serve as cover athlete for its MLB 11 The Show. The baseball game continues to be the highest ranked officially licensed baseball title of this console generation (according to Metacritic.com), delivering true-to-life gameplay, authentic franchise and season modes, and incredible detail not found in any other sports game. Mauer talks about gaming and what 3D adds to the support in this exclusive interview.
03.14.11
There’s a huge cross-section of sports fans who are also gaming on Xbox 360, PlayStation 3 and Wii. The addition of ESPN programming on Xbox Live, including live streaming sporting events, has helped keep more people glued to the television even as broadband penetration rises. Just 18/100ths of US households “cut the cord” between fourth quarter 2010 and first quarter 2011, according to ESPN analysis of Nielsen households.  This study defines “cord-cutters” as multichannel homes with a high-speed Internet connection that drop their cable, telco, or satellite subscriptions, but retain their broadband connection to watch television.  The current rate of 0.18 percent is less than the 0.28 percent found in ESPN’s previous analysis of cord-cutting from third to fourth Quarter 2010.
03.10.11
Just in time for spring training and opening day, Sony Computer Entertainment America is taking gamers out to the ballpark with the  release of the #1 selling and rated baseball video game this generation, MLB 11 The Show.  Gracing the cover of this year's installment of the market leading Major League Baseball franchise is a familiar face -- 3-time Gold Glove winner, 2-time Silver Slugger, 3-time American League (AL) batting champion, 2009 American League Most Valuable Player (MVP), and MLB 10 The Show cover athlete, Joe Mauer, All-Star catcher for the Minnesota Twins. Sony walks us through the new 3D PlayStation 3 game in this exclusive video from GDC 2011.
03.03.11
With the NCAA Final Four and March Madness taking over the airwaves, the new college football season isn’t that far away. EA Sports is starting to generate awareness for its annual July video game release with a unique offer aimed at sports gamers. Electronic Arts is giving gamers the chance to vote for one of four college football standouts through April 4, taking a page from its Madden NFL 11 contest. This year’s NFL Draft nominees fighting for the cover honor include Auburn’s Nick Fairley, Washington’s Jake Locker, Alabama’s Mark Ingram, and Oklahoma’s DeMarco Murray. Current NCAA Football 11 cover athlete Tim Tebow talks video games in this exclusive video interview.
03.01.11
SAN FRANCISCO, California – At GDC 2011, Sony Ericsson and Electronic Arts were on hand for the official U.S. unveiling of the new Xperia Play Android phone. The PlayStation Phone features full gaming functionality, including multiplayer options for titles like EA Sports FIFA 10. Verizon Wireless will launch Xperia Play this spring in the U.S., but the phone was playable at the Moscone Center and at a special media unveiling at The Clift hotel in San Francisco.
02.27.11
RALEIGH, North Carolina – 2K Sports’ Mike Rhinehart was at the NHL All-Star Game along with NHL 2K11 cover athlete Ryan Kesler. With the success of NBA 2K11 and its 3D gameplay on PlayStation 3, 2K Sports is expanding its 3D offerings to other franchises like Top Spin 4. Rhinehart talks about 3D tennis and other sports in this exclusive video interview from the NHL Fan Fair in downtown Raleigh.
02.26.11
RALEIGH, North Carolina – Vancouver Canucks forward Ryan Kesler is having a banner year, which he credits to being on the cover of 2K Sports NHL 2K11. Call it the anti-Madden curse, where hockey players benefit from being on the cover of the game. The Olympic Team USA star also believes his scoring has picked up because of playing the Nintendo Wii-exclusive game over the summer. Kesler was a co-captain for Team Staal at the 58th NHL All-Star Game and took time out to sign autographs for fans and hanging out at the 2K Sports bus. He talks about his own video gaming habits in this exclusive video interview.
02.25.11
LOS ANGELES, California – Boston Celtics center Kevin Garnett was on hand at the Staples Center in Los Angeles to help the Eastern Conference NBA All-Stars battle Kobe Bryant and the Western Conference. The NBA 2K9 cover athlete and world champion took a timeout at NBA Jam Session to talk about his favorite video games like 2K Sports NBA 2K 11 and Activision’s Call of Duty: Black Ops on the practice court in this exclusive video interview.