LOS ANGELES, California – Orlando Magic All-Star Dwight Howard has been on the cover of two video games. Best known as Superman for his amazing dunks, Howard was on the cover of Midway Games NBA Ballers game and then EA Sports NBA Live 10 game. Ironically, both of those game franchises are now dead. But Howard’s career continues to surge with his skills on the hardwoods. Howard checked out Sony’s PlayStation Players Lounge next to the Staples Center before the 2011 NBA All-Star Game. He talks about his love of video games in this exclusive video interview.

LOS ANGELES, California – LeBron James has helped propel his new team, the Miami Heat, to the top of the NBA with the help of Dwyane Wade and Chris Bosh. In the NBA All-Star Game for the first time not representing the Cleveland Cavaliers, LeBron ventured to Sony’s PlayStation Players Lounge next to the Staples Center in Los Angeles to check out the newest video games. The Eastern Conference All-Star talks about his love for EA Sports Madden NFL 11 in this exclusive video interview.

Stephen Curry of the Golden State Warriors, Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Russell Westbrook of the Oklahoma City Thunder were selected by fans to compete against Chris Paul of the New Orleans Hornets in the 2011 Taco Bell Skills Challenge on February 19 at Staples Center in Los Angeles as part of the 60th NBA All-Star Weekend. The event will be televised live nationally as part of the NBA All-Star Saturday Night presented by State Farm, which will also feature the Haier Shooting Stars, Foot Locker Three-Point Contest and Sprite Slam Dunk. Curry talks about basketball and video games in this exclusive video interview.

RALEIGH, North Carolina – Although Super Bowl XLV is over and the Green Bay Packers are world champions, it’s never too early to get ready for some football. Electronic Arts’ North Carolina studio has finished its first Nintendo 3DS game, and the first EA Sports game for the new glasses-free 3D gaming portable.

With the NBA All Star Game at the Lakers home court in Los Angeles coming up, Marvel Entertainment, a global character-based entertainment licensing company, and the National Basketball Association today announced a collaboration to launch an exclusive collection of co-branded merchandise featuring NBA team logos alongside some of the most renowned Super Heroes in the Marvel Universe.  The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes – including premier character brands Spider-Man, Iron Man and Captain America, Thor, among many others – dressed in NBA team colors and logos.

THQ and Zuffa have expanded the video game arena beyond the console and portable space with the launch of UFC Undisputed Fight Nation. The first official Facebook game based on the world’s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship, lets gamers enter the Octagon virtually. The interactive experience, developed by Embassy Interactive and available on Facebook, allows players to take control of their virtual UFC careers in a fun and engaging environment by training moves, competing against others and sharing their results on Facebook, as well as enabling them to successfully manage their progress for the opportunity to compete against many of the UFC’s most renowned fighters. UFC president Dana White talks about the importance of the video game arena in this exclusive video interview.

RALEIGH, North Carolina -- The NHL All-Star weekend, highlighted by the first ever NHL All-Star Player Fantasy Draft, was a huge success for the League, earning significant increases in viewership in Canada and the United States, a 42 percent increase in sponsorship revenue over the last All-Star Game in the U.S., an all-time record for video starts on NHL.com and the best retail performance for a U.S.-based All-Star Game in seven years. The event also merged NHL video games from EA Sports and 2K Sports into the festivities, as well as new game technology from Stan Lee with The Guardian Project. And saw an explosion in the social network arena. Check out the introduction of Team Staal and Team Lidstrom at the 58th NHL All-Star Game at the RBC Center in Raleigh, NC in the video below.