Sony Computer Entertainment America LLC (SCEA), Major League Baseball, and Stand Up To Cancer (SU2C) are teaming up to fight cancer this year.  Beginning June 13 through July 10, for every copy of MLB 10 The Show purchased for PlayStation 3 in retail stores, SCEA will donate $10 of its proceeds to SU2C to fuel research centered on getting new treatments to patients quickly and saving lives.  Baseball fans across the U.S. now will have the opportunity to play the most authentic and realistic baseball game in MLB 10: The Show, while also joining the ever-growing SU2C community to raise awareness and funds for cancer research. 

While Sony Electronics and Sony Computer Entertainment America are gearing up for E3 2010 to showcase big 3D games like Killzone 3, in Japan it’s porn that could drive consumers to fork over money to upgrade their HD TVs.

The Society for Information Display (SID), the leading global organization dedicated to the advancement of electronic-display technology, and DisplaySearch, the worldwide leader in display market research, today announced that Sony Electronics' President and Chief Operating Officer Stan Glasgow will deliver the keynote address during the SID DisplaySearch Business Conference, which will be held during Display Week 2010 (May 23-28) in Seattle. Glasgow will describe Sony's vision of the future, with 3D emerging as the next great platform for home entertainment. Drawing upon Sony's work on implementing 3D capabilities in its professional cameras, digital cinema 4K projection systems and other equipment, as well as consumer products including TVs, Blu-ray disc players, and gaming consoles, Glasgow will provide a comprehensive view of the challenges and opportunities in the 3D platform.

One of the big games of 2010 will come in a portable size. Sony Computer Entertainment America will release God of War: Ghost of Sparta for the PSP this fall. Developed by Ready At Dawn Studios, the acclaimed team that created the best-selling God of War: Chains of Olympus, in collaboration with Sony Computer Entertainment's Worldwide Studios Santa Monica Studio, God of War: Ghost of Sparta will combine intense action, an elaborate new storyline, stunning graphics, and depths of scale never-before-seen on the portable platform.  

LOS ANGELES -- Sony Computer Entertainment America had a 3D arcade set up at the inaugural 3D Gaming Summit. Featured 3D game demos running on PlayStation 3s included Gran Turismo 5, Pain, MotorStorm Pacific Rift, and Super Stardust. Producers from the games were on hand to talk about converting these hit titles into stereo 3D experiences, which will support the recent free firmware update for PS3. Check out these exclusive interviews below.

Just in time to watch the 2010 FIFA World Cup South Africa in 3D, Sony Electronics will ship its first Bravia 3D TVs and Blu-ray 3D players to Europe this June. The company announced a package of products, services and free content, comprising four compelling reasons for consumers to make their first 3D TV experience a Sony one. Sony has yet to announce details for its North American 3D plans, but similar free 3D games and movie offerings are expected.

Sony Computer Entertainment America and Sony Electronics Inc. have signed on as Premier Sponsors for the 3D Gaming Summit, it was announced today by co-producers The Bob Dowling Group and Unicomm, LLC.  Sony’s involvement will include a major speaking presence, 3D equipment, demonstrations, display, and an array of entertainment and gaming in the event’s 3D Gaming Lounge.  The inaugural two day event, to be held April 21-22, 2010 at the Hilton Los Angeles, Universal City, CA, is presented in association with Variety.