Electronic Arts gave attendees at the Apple iPhone  press conference at the Yerba Buena Center the first live demo ofReal Racing 3, its forthcoming title for iOS. Real Racing 3, which is developed by the EA Firemonkeys studio, will bring the ultimate racing experience to iPhone 5 later this year, taking full advantage of its brilliant 4" Retina display and enhanced graphics capabilities and processing power, making it one of the sharpest, most exciting ways to experience the premier racing game. Rob Murray, Executive Producer at the EA Firemonkeys studio, talks about the new driving game in the exclusive video interview below.

With the release of their first game, Bust-N-Rush, set for this Friday, September 14th, 2012, ‘new dev on the block’ Techtonic Games have their hands full with preparations. Luckily, Creative Director Leif Dahl found time out of his schedule to sit down with Gamerlive.TV to chat about their upcoming game, work ethics and Michael Jackson. Yes, you read that correctly.

Gamers can now live the NFL dream through some of the legends of the gridiron. From John Madden to Jerry Rice, EA Sports has included retired greats and challenges players to forge their virtual careers. Connected Careers offers a henever you want, wherever you want fully interactive, social online experience. Create your personal legacy or relive an all-time legend’s as you build the ultimate franchise as a coach, an NFL superstar, or yourself. Manage your team from your console, the web, or mobile phone in a 24/7 world as NFL insiders and experts analyze, praise, and criticize every move along the way. NFL analyst and Hall of Famer Michael Irvin talks about Madden NFL 13 in this exclusive video interview below.

With the virtual football season now officially kicked off with one of EA Sports most popular franchises, Madden NFL 13, Electronic Arts and Virgin Gaming are gearing up for the return of the EA SPORTS™ Challenge Series Powered by Virgin Gaming.  Supporting Madden NFL 13, NHL 13 and FIFA Soccer 13, the tournament with one of the biggest prize pool in sports video gaming is hosting its second annual competition to determine who the most skilled sports gamers in the world are. Beginning September 11, 2012, exclusively on the PlayStation 3, participants will compete online in qualifying rounds to earn their seat in the live finals and their shot at $1,000,000 in cash prizes. Entry into the tournament is free for all participants that purchase their copy of Madden NFL 13, NHL 13 or FIFA Soccer 13 at GameStop.

Seventeen years and 17 games after the release of the first Command & Conquer title, Electronic Arts is bringing Command & Conquer The Ultimate Collection to PC gamers this October for $50. A compilation of all 17 games that have made Command & Conquer the #1 selling real-time strategy (RTS) franchise of all time, this collection  will not only give fans a chance to re-experience all three award-winning Command & Conquer universes – the epic clash between the GDI and Nod in Tiberium, the alternate Cold War of the Red Alert series and the modern warfare in Generals – but will also give them early access to the upcoming beta for the new Frostbite 2 powered Command & Conquer, coming in 2013.

World Golf Tour has slowly, but surely, grown its audience of golf enthusiasts over the years. The free-to-play golf game is the most popular online golf game in the world, beating EA Sports and Tiger Woods at their own game. In addition, www.wgt.com, which doubles as a social media destination for golfers, has become the top golf destination online. The gaming site has beaten out PGA.com and Golf.com to win this title. WGT Media CEO YuChiang Cheng talks about how a small start-up has become such a powerhouse in this exclusive video interview below.

With the NFL season kicking off this week, EA Sports is preparing for the launch of the latest Madden game. The Chicago Bears and New England Patriots won their respective divisions and took home the overall number one seeds in the playoffs according to the Madden NFL 13 Season Simulation, powered by EA SPORTS Arena. The Patriots followed up last year’s Super Bowl appearance with a dominant season, securing a 12-4 record on the arm of NFL MVP Tom Brady. Brady delighted fantasy football owners everywhere by tossing a record-tying 50 touchdown passes against only 8 interceptions.

CHICAGO – Electronic Arts developer Clint Oldenburg was at the EA Sports Madden NFL 13 Pigskin Pro Am to evaluate Hall of Fame talent on the football field. The former NFL player is now a game developer. EA has put Oldenburg in charge of player ratings for the Madden franchise. He talks about the new game and how that process works in this exclusive video interview below.

COLOGNE, GERMANY– During the Electronic Arts Gamescom 2012 press conference, EA detailed the new Battlefield 3 Premium Edition game bundle. This all-encompassing offer combines the original Battlefield 3 game, all Battlefield 3 Premium content including five themed digital expansion packs, and a Battlefield 3 Multiplayer Head-Start Kit that is custom-designed to help jump start players who are new to multiplayer by automatically unlocking 15 different weapons, gadgets and vehicle upgrades. Battlefield 3 Premium Edition delivers more than 25 maps, over 70 weapons and vehicles and dozens of unlocks and upgrades, making it the perfect entry point into one of the top shooter games of this generation. Priced at $69.99, the value that the Battlefield 3 Premium Edition provides is unbeatable when compared to purchasing all this great content individually at a cost of well over $100. The developer, DICE, talks about the new offering in the exclusive video interview below.

DICE, an Electronic Arts studio, has had early success expaneding the Battlefield 3 experience and enhancing the free Battlelog social network with the addition of a companion “Premium” membership. Battlefield 3 Premium offers gamers early access to five digital expansion packs including Battlefield 3: Armored Kill. DICE developer Niklas Fegraeus talks about the Armored Kill expansion and how it will change the game in this exclusive video interview below.

Electronic Arts is expanding The Sims 3 yet again. Players can break out prepare umbrellas and prepare for the storm with The Sims 3 Seasons Expansion Pack this November. The Maxis Label of EA is introducing all-new activities, seasonal festivals and celebrations, and dramatic weather effects to the popular simulation game. Developer Graham Nardone details the new gameplay in the exclusive video interview below.