COLOGNE, GERMANY– During the Electronic Arts Gamescom 2012 press conference, EA detailed the new Battlefield 3 Premium Edition game bundle. This all-encompassing offer combines the original Battlefield 3 game, all Battlefield 3 Premium content including five themed digital expansion packs, and a Battlefield 3 Multiplayer Head-Start Kit that is custom-designed to help jump start players who are new to multiplayer by automatically unlocking 15 different weapons, gadgets and vehicle upgrades. Battlefield 3 Premium Edition delivers more than 25 maps, over 70 weapons and vehicles and dozens of unlocks and upgrades, making it the perfect entry point into one of the top shooter games of this generation. Priced at $69.99, the value that the Battlefield 3 Premium Edition provides is unbeatable when compared to purchasing all this great content individually at a cost of well over $100. The developer, DICE, talks about the new offering in the exclusive video interview below.